FanPaaS: SAP Cloud Platform for Sports Fan Data Consolidation

Case studies

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FanPaaS: SAP Cloud Platform for Sports Fan Data Consolidation

Case study shows how FanPaaS used SAP Cloud Platform to consolidate fan data from multiple sources and deliver real-time engagement via mobile app.

Published

June 4, 2026

Read time

3 min read

Source

SAP

FanPaaS built a mobile app on SAP Cloud Platform that aggregates ticket inventory, scores, news, and social content. The platform creates a single golden record for each fan by combining structured and unstructured data. Teams gain real-time analytics and targeted messaging that increase engagement and revenue without building custom infrastructure.

Key takeaways

SAP Cloud Platform consolidates structured and unstructured fan data into one record

Mobile app delivers real-time scores, news, and ticket offers across leagues

Predictive analytics and 360-degree fan view enable targeted engagement

Content delivery time reduced by 50 percent after implementation

Integration with SAP BusinessObjects BI supports revenue and loyalty programs

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

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