Expert ASA Oy Automates Replenishment with RELEX Supply Chain Planning

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SCP

Expert ASA Oy Automates Replenishment with RELEX Supply Chain Planning

Case study of Finnish electronics retailer Expert ASA Oy achieving full replenishment automation across 35 stores using RELEX since 2011.

Published

June 4, 2026

Read time

3 min read

Source

RELEX Solutions

Expert ASA Oy replaced manual, store-specific ordering with RELEX automated replenishment for 2000-5000 SKUs per location. The system handles short product lifecycles, seasonal demand swings, and category-specific rules for small and large appliances. Implementation took one month and freed staff for customer-facing work while improving availability. Continuous joint development allows product managers to control assortments by store size and react quickly to demand trends.

Key takeaways

Full automation converts RELEX calculations directly into orders for most of the assortment

Category-specific replenishment logic manages both forecast-driven small goods and space-constrained large appliances

One-month rollout across 35 stores with same-day issue resolution during implementation

Product managers reduced from ordering tasks now focus on assortment planning and promotions

System detects demand spikes and projects future peaks for proactive inventory positioning

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

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