European Grocery Insights: Consumer Expectations and Waste Reduction

White papers

POS

European Grocery Insights: Consumer Expectations and Waste Reduction

Survey data from UK, France and Germany shows gaps between shopper expectations and grocery performance on availability, promotions, omnichannel consistency and waste reduction.

Published

June 4, 2026

Read time

3 min read

Source

Kinaxis

The 2019 European Grocery Insights Data Report presents findings from consumer research in the UK, France and Germany. It identifies dissatisfaction with stock availability, inconsistent promotions across channels, and high levels of food and packaging waste. The report links these issues to forecasting limitations and outlines how machine learning and supplier collaboration can improve replenishment accuracy, reduce waste, and align inventory with demand across online and in-store channels.

Key takeaways

79% of European consumers believe supermarkets could reduce packaging and food waste more effectively.

Only 37% of shoppers trust that promotions and pricing are consistent between online and in-store channels.

42% of consumers support fines for retailers that fail to cut waste levels.

Machine learning-based forecasting can reduce both stockouts and waste by aligning replenishment to channel-specific demand.

Consumers in all three countries rank Tesco, Rewe and Leclerc highest for online grocery performance.

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

Vendors mentioned in this report

No items found.