Drugstore Retailer Optimizes Promotion Planning with Kinaxis

Case studies

SCP

Drugstore Retailer Optimizes Promotion Planning with Kinaxis

Case study shows how a leading drugstore retailer replaced Excel-based promotion planning with Kinaxis to reduce admin time and improve forecast accuracy.

Published

June 4, 2026

Read time

3 min read

Source

Kinaxis

The retailer faced rising customer expectations and an outdated 15-year-old promotion planning process reliant on linked Excel spreadsheets. Category managers spent 70% of their time on administrative tasks, limiting analysis and scenario planning. After implementing Kinaxis promotion planning and optimization, the company eliminated manual processes, enabled real-time scenario modeling with AI-driven demand forecasts, and achieved a 21% improvement in forecast accuracy.

Key takeaways

Excel-based promotion planning consumed 70% of category manager time on admin tasks

Kinaxis solution eliminated manual data entry and enabled instant scenario modeling

AI and machine learning delivered demand forecasts for each promotion scenario

Forecast error improved 21% versus the legacy spreadsheet system

70% of active users now engage daily with the new planning platform

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

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