Doehler: Improving Customer Segmentation with SAP Hybris Marketing Cloud

Case studies

WMS

Doehler: Improving Customer Segmentation with SAP Hybris Marketing Cloud

Case study on how Doehler integrated SAP Hybris Marketing Cloud with its BI system to improve customer profiling, segmentation, and campaign effectiveness.

Published

June 4, 2026

Read time

3 min read

Source

SAP

Doehler implemented SAP Hybris Marketing Cloud through SAP Digital Business Services to consolidate customer data from multiple sources into a single golden record. The integration enabled advanced segmentation and targeted marketing campaigns across 130 countries. Results included higher-quality data, improved conversion rates, and full visibility into transactional and behavioral customer profiles.

Key takeaways

Integrated customer profiling data with existing BI system for a single golden record

Enabled advanced segmentation and highly targeted marketing campaigns

Improved response and conversion rates through better campaign effectiveness

Delivered 360-degree customer view combining transactional and behavioral data

Completed on-time, within-budget implementation using SAP Activate methodology

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

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