Cooper-Booth Wholesale: Omnichannel OMS for C-Store Reordering

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OMS

Cooper-Booth Wholesale: Omnichannel OMS for C-Store Reordering

Case study shows how Cooper-Booth replaced PDA-based reordering with Handshake's omnichannel OMS to support web, mobile, and rep-assisted orders across 10,000 SKUs.

Published

June 4, 2026

Read time

3 min read

Source

Cooper-Booth Wholesale, a $550M C-store distributor, implemented Handshake Rep, Handshake Direct Online, and Handshake Direct Mobile to replace unreliable Windows PDAs. The platform supports thousands of customers with individual pricing, enables offline mobile ordering, and provides sales reps with order history and regional sales data. Results include 75% higher order accuracy, 28% spend growth from web users, and reduced order cycle time from 35-40 minutes to 15 minutes.

Key takeaways

Replaced PDA devices with iPad-based Handshake Rep for faster, image-supported reorders

Added web and native mobile self-service portals, shifting over 200 customers from phone orders

Handled complex pricing for thousands of customers and 10,000 SKUs without added IT staff

Increased order accuracy 75% and cut in-person reorder time from 35-40 to 15 minutes

Enabled reps to use order history and top-seller data to improve store assortment

Market overview

SCR methodology note

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Important consideration

Original Source

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