ContiTech SAP Cloud for Sales Implementation Case Study

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ContiTech SAP Cloud for Sales Implementation Case Study

Case study of ContiTech Conveyor Belt Group replacing legacy CRM with SAP Cloud for Sales to improve global sales transparency and customer support.

Published

June 4, 2026

Read time

3 min read

Source

SAP

ContiTech's conveyor belt division implemented SAP Cloud for Sales to address limitations in its prior system that lacked transparency and scalability. The cloud solution provides mobile access, ERP integration, and unified customer data across 16 international branches. Benefits include faster quote creation, real-time reporting, and improved collaboration between sales teams in Asia, Europe, and South America.

Key takeaways

SAP Cloud for Sales replaced non-transparent legacy processes with mobile, offline-capable CRM

Standardized integration with existing SAP ERP delivered a single customer view

Global sales teams gained real-time reporting and quote generation capabilities

Solution supports offline use and simple configuration for local processes

Rollout planned across all 16 branches with potential expansion to other departments

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

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