CONA Services Standardizes Master Data for Coca-Cola Bottlers Using SAP

Case studies

WMS

CONA Services Standardizes Master Data for Coca-Cola Bottlers Using SAP

Case study on how CONA Services implemented SAP Master Data Governance to centralize data for North American Coca-Cola bottlers.

Published

June 4, 2026

Read time

3 min read

Source

SAP

CONA Services created a shared IT platform called Coke One North America (CONA) to standardize processes across major Coca-Cola bottlers. The organization deployed SAP Master Data Governance, SAP Information Steward, and SAP Data Services to eliminate duplicate master data instances, enforce validation rules, and distribute accurate customer, material, and vendor data in near real time. Results include faster customer onboarding, improved procurement visibility for volume discounts, and higher-quality data supporting analytics and IoT initiatives.

Key takeaways

Centralized SAP Master Data Governance eliminated dual-instance bottlenecks and approval delays

Data validation and governance improved accuracy for customer, material, and vendor records

Near-real-time master data distribution supports mobile sales, delivery, and service apps

Procurement gained system-wide spend visibility to negotiate better volume discounts

High-quality master data foundation enables future analytics and IoT cooler monitoring

Market overview

SCR methodology note

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Important consideration

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