Cisco Sales Transformation Using SAP Predictive Analytics and HANA

Case studies

WMS

Cisco Sales Transformation Using SAP Predictive Analytics and HANA

Case study showing how Cisco integrated SAP Predictive Analytics with SAP HANA to create a unified sales data warehouse and recommendation engine.

Published

June 4, 2026

Read time

3 min read

Source

SAP

Cisco deployed SAP Predictive Analytics on the SAP HANA platform to consolidate sales, bookings, and supply chain data into a single warehouse. The system provides 17,000 sales agents with real-time account insights, product association analysis, and machine learning-driven recommendations. Results include accelerated sales cycles, higher win rates, and over $1 billion in new revenue from proactive offers.

Key takeaways

Unified sales data warehouse replaced fragmented sources for real-time visibility

Machine learning recommendation engine identifies ready-to-buy accounts and optimal pitches

Social network analysis reveals product associations across the portfolio

17,000 sales agents gained mobile access to account, pipeline, and supply chain metrics

Proactive recommendations generated over $1 billion in incremental revenue

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

Vendors mentioned in this report

No items found.