Celadon Trucking Manhattan Carrier WMS Optimization Case Study

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WMS

Celadon Trucking Manhattan Carrier WMS Optimization Case Study

Case study shows how Celadon used Manhattan Carrier Driver&Load, Drop&Swap, Fuel&Route and Profit Analyzer to improve network-wide load planning and reduce planning staff ratios.

Published

June 4, 2026

Read time

3 min read

Source

Manhattan Associates

Celadon Trucking expanded its fleet to over 3,000 trucks across North America while facing reduced freight volumes during the 2009 recession. By fully implementing Manhattan Carrier optimization modules, planners replaced manual load assignment with system-driven decisions that account for deadhead miles and network ripple effects. Results included a 9% reduction in staff-to-driver ratio, over 7.5% fewer customer service staff, and increased on-time performance without adding headcount.

Key takeaways

Driver&Load optimization reduced manual truck selection and improved network-wide deadhead mile visibility

Staff-to-driver ratio decreased 9% while handling increased business volume

Customer service headcount reduced more than 7.5% with rising on-time delivery rates

Load planners gained one hour per day for customer communication and trailer pool monitoring

Management gained area-level visibility replacing manual zone-by-zone reporting

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

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