Canadian Tire WMS Implementation: DTC and BOPIS Fulfillment

Case studies

WMS

Canadian Tire WMS Implementation: DTC and BOPIS Fulfillment

Case study of Canadian Tire deploying ShipHero WMS for DTC shipping and in-store fulfillment within a four-month timeline.

Published

June 4, 2026

Read time

3 min read

Source

Canadian Tire implemented ShipHero's warehouse management system to support direct-to-consumer eCommerce and in-store pickup operations. The deployment enabled warehouse DTC shipping and BOPIS/curbside fulfillment models. The solution addressed requirements for flexibility, speed, and rapid stand-up of new fulfillment channels during pandemic-driven demand shifts.

Key takeaways

Implemented full-service WMS for DTC order fulfillment from existing warehouses

Launched BOPIS and curbside pickup workflows to create new revenue streams

Completed system stand-up and operational readiness in four months

Enabled omnichannel fulfillment supporting warehouse, in-store, and curbside channels

Supported expansion of sister brands including Pro Hockey Life through shared infrastructure

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

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