
CalArk Maintains Market Share with 25% Fewer Trucks Using Manhattan Carrier
Case study showing how CalArk used Manhattan Carrier's En-Route Assignment to sustain pre-recession revenues and hold empty miles at 6% despite a smaller fleet.
CalArk, a mid-sized for-hire truckload carrier, upgraded to Manhattan Carrier 2010 to counter recession-driven competition and fleet downsizing. The En-Route Assignment module combined Driver&Load matching with Drop&Swap optimization to improve driver utilization and reduce empty miles. Additional modules Fuel&Route and Profit Analyzer supported fuel cost control and per-load profitability analysis. Results included a 50% drop in empty miles from 12% to 6% and retention of market share with 25% fewer trucks.
En-Route Assignment merged real-time driver-load matching with on-road swap optimization
Empty miles reduced from 12% to 6% and held steady through the recession
Market share maintained with 25% smaller fleet and no increase in empty mile ratio
Fuel&Route module delivered street-level routing and fueling plans to cut fuel, taxes, and tolls
Profit Analyzer generated per-customer and per-load P&L statements for margin visibility