Bugaboo OMS Implementation: Mobile Order Entry for Distributed Sales Teams

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OMS

Bugaboo OMS Implementation: Mobile Order Entry for Distributed Sales Teams

Case study showing how Bugaboo deployed Handshake order entry software to enable account managers to process orders, view product visuals, and access real-time reporting from the field.

Published

June 4, 2026

Read time

3 min read

Source

Bugaboo, a Netherlands-based mobility products company operating in over 50 countries, implemented Handshake order management software to support its field sales organization. The system allows account managers to enter orders for strollers and accessories with age-based sizing and multiple color options, capture promotional display orders, and sync data instantly to back-office systems. Features include pinch-to-zoom product images, clickable email confirmations, and mobile sales reporting that reduces fulfillment time and improves cash flow.

Key takeaways

Field sales teams can enter complex orders with product visuals without returning to the office

Real-time order sync reduces fulfillment windows and cancellation risk

Mobile reporting gives managers visibility into road and tradeshow activity

System supports age-based sizing, multiple SKUs, and promotional collateral orders

No training required due to intuitive interface designed for distributed sales forces

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

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