Case studies
WMS

Bealls Reduces Fulfillment Costs and Improves Store Fill Rates with Manhattan Active Omni

Case study showing how Bealls cut split shipments 17% and raised first-fill rates nearly 90% after implementing Manhattan Active Omni for unified order management and store fulfillment.

Published
June 4, 2026
Read time
3 min read
Source
Manhattan Associates

Bealls, Inc. replaced disconnected legacy systems with Manhattan Active Omni to unify ecommerce, store operations, and guest services across 650 locations. The microservices platform enabled real-time inventory visibility, barcode-driven picking and packing, and centralized order data for guest services. Results include a 17% reduction in shipments per order, 90% improvement in first-fill rates, and measurable productivity gains for store and contact center teams.

Key takeaways

First-fill rate improved nearly 90% by eliminating multi-store order routing

Split shipments reduced 17%, lowering fulfillment costs by tens of thousands of dollars

Store associates use handheld barcode scanning to pick and pack multiple orders efficiently

Guest services agents access unified order data, saving up to 30 seconds per call

Microservices architecture supports future integration and scalable omnichannel growth

Market overview

SCR methodology note

Vendor landscape

Leaders

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Important consideration