Barilla Supply Chain Visibility Case Study with FourKites

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SCP

Barilla Supply Chain Visibility Case Study with FourKites

Case study showing how Barilla uses real-time visibility across road and ocean shipments to reduce manual work, improve ETA accuracy, and lower exception costs.

Published

June 4, 2026

Read time

3 min read

Source

Barilla implemented FourKites visibility in 2021 across 80 percent of its road and ocean shipments. The platform feeds live location data and AI-generated ETAs into Barilla's control tower, enabling early exception detection and automated partner notifications. Results include reduced manual carrier checks, lower transportation penalties, and improved customer planning reliability.

Key takeaways

Real-time visibility covers 80% of Barilla's road and ocean shipments via 35 carriers and three forwarders

AI-driven ETAs and exception alerts feed directly into Barilla's control tower for prioritized action

Automated delay notifications replace manual partner outreach, cutting communication time

Visibility is now a mandatory requirement in all new carrier tenders

2024 targets include 90% shipment coverage and 5% reduction in carrier penalties

Market overview

SCR methodology note

Vendor landscape

Leaders

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Important consideration

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