BackJoy Case Study: Mobile Order Management with Handshake

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OMS

BackJoy Case Study: Mobile Order Management with Handshake

Case study showing how BackJoy replaced fragmented iPad content and manual orders with Handshake OMS for unified catalog access and digital order capture.

Published

June 4, 2026

Read time

3 min read

Source

BackJoy, a posture and wellness product manufacturer, faced slow content retrieval and manual order entry across field reps and trade shows. The company implemented Handshake, a mobile order management system, giving reps a single digital catalog with images, pricing, and inventory plus instant order syncing to back-office systems. Results included reduced data-entry errors, faster order processing, and standardized brand messaging during retailer visits.

Key takeaways

Reps previously pulled images, videos, and specs from separate iPad apps, slowing demos.

Handshake delivered one controlled catalog with product data, pricing, and order history.

Digital order writing replaced paper forms, phone, fax, and emailed spreadsheets.

Orders sync instantly to ERP, eliminating manual re-entry and reducing typos.

Back-office staff shifted from data entry to faster order fulfillment and exception handling.

Market overview

SCR methodology note

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