B2B eCommerce Implementation for Small Distributors: Wild Game Australia Case Study

Case studies

OMS

B2B eCommerce Implementation for Small Distributors: Wild Game Australia Case Study

Case study of Wild Game Australia adopting Handshake OMS to enable mobile ordering for reps and self-service B2B eCommerce for customers across multiple brands.

Published

June 4, 2026

Read time

3 min read

Source

Wild Game Australia, a small Australian distributor of hunting, shooting, and archery products, implemented Handshake to replace fragmented order processes across nine brands. The solution provided a shared digital catalog, customer-specific pricing, mobile rep ordering, and an online buyer portal. Key outcomes included faster order capture in remote territories, real-time inventory visibility, and an elevated professional image without custom development.

Key takeaways

Multi-brand distributors can consolidate catalogs and pricing in a single B2B ordering platform.

Mobile rep apps reduce order errors when sales teams cover large geographic territories.

Shared digital catalog enables seamless transition from rep-assisted to buyer self-service ordering.

Real-time inventory and restock dates improve order accuracy and buyer satisfaction.

SaaS B2B eCommerce allows small wholesalers to project enterprise-level professionalism at low cost.

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

Vendors mentioned in this report

No items found.