B. Robinson Eyewear OMS Implementation with Handshake

Case studies

OMS

B. Robinson Eyewear OMS Implementation with Handshake

Case study of B. Robinson deploying Handshake OMS for mobile order capture, offline tradeshow use, and elimination of fax-based order entry.

Published

June 4, 2026

Read time

3 min read

Source

B. Robinson, an eyewear distributor representing designers including David Yurman and Betsey Johnson, implemented Handshake's order management system in 2011. The mobile platform provides sales reps with real-time customer data, pricing, and order history while supporting offline functionality at trade shows. The solution eliminated manual fax processing and data entry, reducing order fulfillment time and enabling customer service teams to focus on higher-value work.

Key takeaways

Mobile OMS replaced fax-based ordering with instant digital capture and signatures

Offline capability supports order writing at trade shows without reliable internet

Eliminated manual data entry, cutting order processing from hours to seconds

Sales reps access pricing, order history, and customer data in a single interface

Consistent order format across reps improves downstream processing accuracy

Market overview

SCR methodology note

Vendor landscape

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Important consideration

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