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Automotive Retailer Uses Crowdsourced Innovation to Drive Industry Disruption

Case study of a 75,000-employee North American auto parts retailer implementing Planview Spigit to run enterprise innovation challenges and convert employee ideas into executed projects.

Published
June 4, 2026
Read time
3 min read
Source

The company faced rapid industry disruption from electric vehicles, ridesharing, and autonomous technology. It deployed Planview Spigit to automate idea collection, evaluation, and tracking across U.S. and Canadian locations. Within one year the program completed four challenges, produced seven winning ideas with three already implemented, and increased the percentage of employees who view the organization as innovative by more than 9%.

Key takeaways

Crowdsourcing platform enabled 1,380 employees to submit ideas and 3,000 to vote within first year

Four enterprise challenges yielded seven vetted ideas; three moved into implementation

Employee perception of company innovativeness rose more than 9% after program launch

Automated workflow provided transparency from idea submission through sponsor execution

Grassroots initiative gained executive sponsorship once Spigit analytics demonstrated value

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration