Automating B2B Ordering: Spicely Organics Case Study

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Automating B2B Ordering: Spicely Organics Case Study

Case study showing how Spicely Organics replaced manual B2B ordering with Handshake's multi-channel OMS to cut order time in half and support rapid growth.

Published

June 4, 2026

Read time

3 min read

Source

Spicely Organics, a fast-growing organic spice manufacturer, faced high error rates and labor costs from paper, fax, and CSV-based ordering. The company implemented Handshake Rep for merchandisers plus web and mobile self-service portals, all integrated to NetSuite. Results included 50% reduction in merchandiser time per store visit, elimination of duplicate data entry, and capacity to handle hundreds of new accounts without added headcount.

Key takeaways

Manual B2B order processes create scaling bottlenecks and high error rates

Multi-channel OMS merges field sales, merchandiser, and customer portals into one ERP integration

Mobile order capture at the shelf cut merchandiser time per store by 50%

Self-service web and mobile ordering reduces back-office re-entry workload

Single-platform rollout supports both current operations and future account growth

Market overview

SCR methodology note

Vendor landscape

Leaders

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Important consideration

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