At Home Scales Omnichannel Fulfillment with Manhattan Active Omni

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At Home Scales Omnichannel Fulfillment with Manhattan Active Omni

Case study shows how At Home implemented Manhattan Active Omni to support curbside pickup, ship-from-store, and drop-ship after a pandemic-driven ecommerce surge.

Published

June 4, 2026

Read time

3 min read

Source

Manhattan Associates

At Home, a 261-store home decor retailer, upgraded from basic BOPIS to full omnichannel fulfillment using Manhattan Active Omni. The phased rollout activated buy online pickup in store and curbside first, then added ship-from-store and drop-ship. Store associates gained photo-guided picking, optimized routing, and in-app curbside notifications that reduced system toggling. Customer self-service tools for returns and order holds were also deployed.

Key takeaways

Phased implementation enabled rapid activation of BOPIS and curbside before adding ship-from-store and drop-ship

Store fulfillment app provides photo guidance and optimized routing to reduce associate travel time

In-app curbside notifications eliminated toggling between systems and improved response speed

Customer self-service portal allows returns, label printing, and pickup hold extensions without agent involvement

Platform selected for scalability to support future omnichannel growth without major rework

Market overview

SCR methodology note

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