Ashok Leyland 3DEXPERIENCE Platform Modular Design Case Study

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Ashok Leyland 3DEXPERIENCE Platform Modular Design Case Study

Case study shows how Ashok Leyland used Dassault Systemes 3DEXPERIENCE platform to implement modular vehicle design, cut NPD cycles from 2-3 years to 1.5 years, and manage high product variant complexity.

Published

June 4, 2026

Read time

3 min read

Source

Ashok Leyland, India's second-largest commercial vehicle manufacturer, deployed the 3DEXPERIENCE platform with Target Zero Defect and Modular, Glocal & Secure solution experiences. The platform enabled configure-to-order processes, centralized BOM and CAD data, virtual simulation, and real-time collaboration across five R&D sites. Benefits included reduced part counts, faster variant creation via 150% BOM, single-source data, and compliance management within one system.

Key takeaways

Modular design approach reduced development cycle from 2-3 years to 1.5 years while increasing product variants.

Configured-to-order and 150% BOM capabilities lowered managed part counts and accelerated new variant releases.

Centralized 3DEXPERIENCE environment created single source of truth for CAD, PDM, and PLM data.

Virtual simulation replaced physical prototypes, cutting cost and time while maintaining zero-defect quality targets.

Social collaboration tools and workflow management preserved institutional knowledge and enabled cross-site innovation.

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