American Tall Scales Fulfillment 400% Using ShipHero WMS
Case study showing how American Tall replaced manual processes and limited batch software with ShipHero to handle 4x order growth and cut misshipments.
American Tall, a direct-to-consumer apparel brand for tall men, faced rapid order growth that outstripped manual picking, Excel inventory tracking, and basic batch software. After implementing ShipHero WMS, the company introduced item-level barcodes, warehouse mapping, Multi-Item Batch picking, and Dynamic Slotting. Results included a 400% increase in monthly orders, a jump from 80 to over 300 orders picked daily by two staff, and a 50% or greater reduction in misshipments.
Manual picking and Excel tracking failed at scale, limiting throughput to roughly 80 orders per day.
ShipHero enabled Multi-Item Batch picking, raising daily output to over 300 orders with the same headcount.
Item-level barcoding and Dynamic Slotting reduced misshipments by at least 50%.
Inventory visibility improved from SKU-level to location-level, supporting overstock and pick-face management.
System now supports future expansion into purchase order receiving and order editing workflows.
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