Case studies
MES

AFV Beltrame S.p.A. Steel Production HMI/SCADA Implementation

Case study of AFV Beltrame S.p.A. deploying ICONICS GENESIS32 for HMI/SCADA across nine steel plants to monitor furnaces, cooling, and alloy handling.

Published
June 4, 2026
Read time
3 min read
Source

AFV Beltrame S.p.A., a European steel producer with over three million tons annual output, implemented GENESIS32 OPC Web-enabled HMI/SCADA to visualize and control processes at multiple rolling mills and steel plants. The system integrates with existing Allen Bradley PLCs and Microsoft SQL Server, supporting thousands of tags and I/O points. It enables faster internal application development, lower total cost of ownership, and easier adaptation to process or regulatory changes across sites in Italy.

Key takeaways

GENESIS32 deployed across 30 installations in steel plants and rolling mills

Integrates with Allen Bradley PLCs and existing Microsoft SQL Server

Reduces application development time and total cost of ownership

Supports monitoring of fusion furnaces, cooling systems, and alloy silos

Scalable architecture allows expansion without major re-engineering

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration