Case studies
WMS

Advancing Digital Transformation with Customer Influence Programs

Carl Zeiss AG used SAP Customer Connection for PLM to influence SAP software development and reduce maintenance needs.

Published
June 4, 2026
Read time
3 min read
Source
SAP

Carl Zeiss AG partnered with SAP through the Customer Connection program for Product Lifecycle Management. The collaboration enabled Zeiss to request and validate specific features, resulting in standardized functionality, simplified maintenance, and improved user experience across its global operations.

Key takeaways

Direct input to SAP developers shaped PLM features for company needs

Standardized solutions reduced custom maintenance and support costs

CAD integration and web UI improved PLM usability and performance

Participation enabled knowledge sharing with other program members

Faster adaptation to new IT and business requirements achieved

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration