Adidas Group: Staying Ahead of Consumer Demand with SAP Fashion Management

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Adidas Group: Staying Ahead of Consumer Demand with SAP Fashion Management

Case study on how Adidas unified e-commerce, wholesale, and retail with SAP Fashion Management and SAP HANA for real-time demand visibility.

Published

June 4, 2026

Read time

3 min read

Source

SAP

This case study details Adidas Group's implementation of SAP Fashion Management and SAP HANA to unify IT systems across e-commerce, wholesale, and retail. The solution provides complete supply chain visibility from factory to shelf and enables point-of-sale data analysis for improved replenishment and allocation. Adidas plans to move toward true real-time processes and cloud deployment to accelerate customized merchandise delivery.

Key takeaways

Unified e-commerce, wholesale, and retail business units with standardized IT systems

Real-time data access and analysis using SAP HANA for demand forecasting

Complete visibility from factory to shop floor and e-commerce channels

Faster nightly replenishment and allocation runs using point-of-sale data

Roadmap includes true real-time processes and cloud deployment models

Market overview

SCR methodology note

Vendor landscape

Leaders

Implementation considerations

Important consideration

Original Source

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