Actemium Standardizes CRM Across 70 Business Units with SAP Hybris

Case studies

WMS

Actemium Standardizes CRM Across 70 Business Units with SAP Hybris

Case study showing how Actemium Germany replaced fragmented CRM tools with SAP Hybris Cloud for Customer, creating one consistent sales system integrated to ERP.

Published

June 4, 2026

Read time

3 min read

Source

SAP

Actemium Germany, part of VINCI Energies, operates 70 business units with previously inconsistent sales processes and multiple proprietary CRM or ERP input methods. After standardizing ERP in 2012, the company implemented SAP Hybris Cloud for Customer in partnership with Axians. The cloud CRM provides unified opportunity and lead management, eliminates duplicate data entry through ERP integration, and enables real-time visibility across all units. Results include faster quotation creation, improved forecast transparency, and simplified onboarding for sales staff.

Key takeaways

Unified CRM platform replaced 70 separate sales tools and ERP input masks

ERP integration eliminated duplicate data entry for customers and quotations

Sales staff reduced quotation creation time by 30 minutes per document

New users trained in one hour; system supports mobile and offline access

Centralized data improved cross-unit coordination and sales forecast visibility

Market overview

SCR methodology note

Vendor landscape

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Important consideration

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