Aðföng WMS Implementation: Manhattan WMOS Case Study

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Aðföng WMS Implementation: Manhattan WMOS Case Study

Case study of Icelandic wholesaler Aðföng replacing a customized Navision WMS module with Manhattan WMOS, doubling pick rates and enabling later ERP upgrade.

Published

June 4, 2026

Read time

3 min read

Source

Manhattan Associates

Aðföng, the distribution arm of Iceland's Hagar retail group, replaced its heavily customized Navision warehouse module with Manhattan Associates Warehouse Management for Open Systems. The project used a phased rollout across frozen, chilled, and ambient zones while maintaining continuous service to Bonus, Hagkaup, and 10-11 stores. Nobex Supply Chain Broker enabled parallel operation of legacy and new systems during migration and later supported a version upgrade when Aðföng expanded into a second facility.

Key takeaways

Pick speed doubled and receiving/put-away rates increased after WMOS go-live

Nobex Supply Chain Broker allowed concurrent legacy and Manhattan WMS operation during cutover

Standard WMOS functionality reduced need for custom code and simplified future ERP replacement

Supply Chain Intelligence module added stock visibility and operational reporting

Phased implementation across temperature zones minimized service disruption to retail stores

Market overview

SCR methodology note

Vendor landscape

Leaders

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Important consideration

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