
7 Reasons to Use a Best-in-Class Order Management System
Explains why front-end commerce platforms and ERPs fall short for omnichannel order management and outlines seven capabilities of a dedicated OMS.
This white paper details the limitations of commerce platforms and ERPs in handling omnichannel fulfillment, returns, and customer-centric order experiences. It presents seven functional areas where a best-in-class OMS adds value: store fulfillment, complex order routing, inventory pooling, inventory visibility, returns and appeasements, order status visibility, and rapid service iteration. The document focuses on operational requirements for retailers managing multiple fulfillment nodes and customer expectations for fast, flexible delivery.
Commerce platforms and ERPs lack the flexibility needed for omnichannel order routing and customer-centric fulfillment.
Store fulfillment requires mobile tools, workload balancing, and automatic rerouting to succeed at scale.
Complex routing rules enable order splitting, margin optimization, and delivery speed without manual intervention.
Inventory pools and configurable update frequencies improve stock visibility and reduce order cancellations.
Unified fulfillment logic in one system allows business users to test and deploy new services faster.